In line with FCA’s €5 billion investment program for Italy, Maserati announced its innovation plan for production, electrification, and autonomous driving technologies. All of Maserati’s new models will be 100 percent made in Italy and will adopt hybrid and battery electric
propulsion systems capable of providing both innovation and the high performance embedded in the brand’s DNA.
Maserati’s all-electric models will combine traditional highly appreciated Maserati driving
dynamics together with next-generation battery electric technology, offering unique driving modes, extended range and ultra-fast charging capabilities.
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In 2020, the Company will embark on electrification and the Maserati Ghibli, produced in Turin, will be the first hybrid electric propulsion for the brand. The first of the totally new Maserati to appear will be the eagerly-anticipated sports car – packed with technology and reminiscent of Maserati’s traditional values.
It will be produced in the Modena plant, where major production line upgrades are also underway to accommodate its electric powertrain.
Next up will be a new Maserati utility vehicle, set to be built at Cassino and destined to play a leading role for the Brand thanks to its innovative technologies.
An investment of approximately €800 million has been earmarked for the construction of the new production line, scheduled to open at the end of the first quarter of 2020. The first pre-series cars are expected to roll off the line by 2021.
GranTurismo and GranCabrio remain part of the brand’s roots and these models will herald the full electrification era for Maserati. The totally new GranTurismo and GranCabrio will be produced at the Turin production hub, where FCA is investing €800 million.
Production of the new models will complement that of the prestigious and continuously improving line-up of current Maserati range: Levante, Quattroporte, and Ghibli.
With the introduction of various product innovations, Maserati is reinforcing the importance of Italy with regard to its production — particularly Modena, which will also continue to play a strategic role as the brand’s headquarters.
Maserati is also developing an entirely new customization program for customers seeking a one-of-a-kind level of exclusivity. A dedicated customization workshop will be created within the Modena plant.
The 2019-2021 FCA investment plan for Italy, announced on 29th November in Turin, includes thirteen totally new or significantly updated FCA models and electrified versions of 12 new or existing models, including the Maserati products, the recently announced all-new electric version of the Fiat 500 to be produced at Mirafiori, and a new premium vehicle for Alfa Romeo to be produced at Pomigliano.
