Alizz Islamic Bank recently reached the significant milestones of 120,000 Facebook Likes & 40,000 Instagram Followers. This comes on the back of continuing to provide creative multi-channel & diverse digital content on all social platforms. The bank is the first and only Islamic Bank and one of only two local banks to achieve these milestones.
Reflecting its commitment to provide a world-class customer experience, Alizz Islamic Bank has risen to become one of the Sultanate’s most popular brands across the various social media platforms.
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With a strong belief in the power of social media to improve customer service, Alizz Islamic Bank has significantly enhanced its overall social Media Presence year on year. In addition to being the first and only Islamic Bank in Oman to achieve the prestigious milestone of 50,000, 75,000, 100,000, and 120,000 Facebook likes the bank was the first Islamic Bank in Oman to cross the milestones of 10,000, 20,000, and 30,000 and 40,000 followers on Instagram.
Alizz Islamic Bank is the 2nd most followed bank in Oman, ahead of many of the more established conventional banks and one of only two local banks that have a Snapchat presence.
The growth of the banks social media channels have been a testament of its dedication and commitment as an organization towards providing solutions of convenience to customers. By embracing the most popular tools available, Alizz Islamic Bank is leading the charge when it comes to social media innovation in the Sultanate.
Alizz Islamic Bank’s strong social media presence on Twitter, Facebook, Instagram, YouTube, Snapchat and LinkedIn continues to stand out amongst local financial institutions by emphasizing the significance of the ‘human touch’ to start a two-way conversation with the audience, engaging with them on topics of their interest. By integrating social media into the banks existing campaigns or creating new ones that capitalize on the spirit of the Omani community, Alizz Islamic Bank has successfully raised the profile of its brand and the marketing techniques using social media tools have brought solid results.
Murtadha Al Lawati, AGM- Head of Marketing & Corporate Communications, Alizz Islamic Bank said, “We are extremely proud of crossing the noteworthy milestones of 120,000 Facebook likes & 40,000 Instagram followers. From the outset, we have been committed to keeping customers at the heart of all we do by connecting with them on their platform of choice. Our social media channels give a sense of community with our followers; focusing on engagement and listening to what they want. Alizz Islamic Bank was also the first Islamic Bank in Oman to have a viral video on YouTube with our ‘Izz Oman’ video being viewed more than 180,000 times. We are proud to be at the forefront of digital tool adoption. As people rely more and more on social media to receive information and communicate, it is crucial that we as an organisation embrace digital strategies in marketing. Social media enables us to engage with customers more efficiently and with greater precision”
“Our Social media channels are not just about advertising but rather about creating a connection with our customers and providing them with a plethora of channels to interact with us, as well as provide us with feedback and ask questions. We have the best online response time amongst local banks with an average of just 3 minutes to respond to inquiries and this is what sets us apart from others and has been central to our success on every social media platform,” Al Lawati added.
