Muscat: Recognized as the pioneers in its field, Dhofar Poultry Company (DPC) has maintained its promise of delivering the highest quality fresh and frozen chicken in the Sultanate. With a steady increase in its customer base over the years which stands as a testament to the rising popularity of its products, DPC is currently the fasting growing Omani brand in the segment.
DPC owes its thriving success to the consistency it has maintained in ensuring its products meet the highest standards of unfaltering quality, unique taste, and utmost freshness. Special care is also taken so that all the birds are slaughtered by hand as per Islamic rites, thus guaranteeing consumers 100% Halal chicken.
“We believe that to bring a nutritious and tasty meal to the table, the process must start at the grassroots level. DPC takes into consideration a number of parameters that start right from the environment the birds are raised into the kind of feed they are given. While the Dhofar region provides the ideal climate for raising chicken, we ensure that the birds receive an all-organic diet comprising of natural grains that are free from any animal additives. This ensures that DPC’s chicken products are always high on nutritional value.” Salim bin Taman al Maashani, CEO of Dhofar Poultry Company said.
The feed for the birds comprises soya and maize which is rich in vitamins, minerals, and fiber. The strategic location of the facility also ensures stringent biosecurity protocols that ensure to prevent and control the introduction and spread of infectious agents to the birds. With the right food and water management, ideal living temperatures, and daily monitoring to ensure the birds are free from diseases, DPC takes great efforts to maintain the highest quality products.
Commenting on the facilities, Al Maashani said, “Our focus on rearing quality chicken is complemented with our state-of-the-art units like the hatchery, the broiler, and a special processing plant. International standards of hygiene protocols are maintained to ensure our quality remains uncompromised throughout the entire process. Once our products go through this stringent process to reach the table of our consumers, the result is the familiar freshness, flavor, and satisfaction that comes from eating a healthy meal. We also take pride in the certifications received by Dhofar Poultry Chicken, which include the ISO 22000: 2005 and 9001: 2015, HACCP (HACCP certification is an international standard defining the requirements for effective control of food safety), ESMA (Emirates Authority for Standardization and Metrology) and Halal International Authority.”
Ethical in all aspects of its manufacturing, DPC takes special care to ensure that the chicken does not absorb water to reflect a higher weight. To counter this issue, DPC’s processing unit has embraced a unique air-chilling process as opposed to a traditional water-chilling process where the chicken absorbs water, therefore, adding to the weight. DPC facilities are an example of its keen focus on innovation when it comes to its production process. Though modernization is vital to the poultry industry, DPC is also successful in striking the right balance between modernization and traditional practices. While its packaging process is completely automated, it strictly follows manual slaughtering as per Islamic rites to ensure all its products are Halal.
Company Profile:
Established in 1996, Dhofar Poultry Company SAOG (DPC), Oman, is a pioneer in the organized corporate sector engaged in poultry farming, processing & marketing of fresh & frozen whole chicken, as well as portions, in Oman and UAE.
Strategically located in Salalah, DPC is well reputed for its wide-ranging, superior quality chicken products and offerings. DPC chickens are reared naturally in the company’s own farms under strict hygienic conditions, with pure vegetarian feed. The quality birds are processed and slaughtered to ensure “Halal” as per Islamic rites, guaranteeing customers 100% Halal meat.
Today, DPC’s operations span 48 modernized EC Poultry houses, a State-of-the-Art Hatchery, the latest processing machinery and equipment, and a nation-wide supply chain network, including hypermarkets, supermarkets, specialty restaurants, foodservice segments and others. The company also exports to UAE, Qatar, and Bahrain.
