Muscat: Al Ansari unveiled a new Brand Identity at a function held at The Chedi, Muscat in the presence of business leaders of Oman.
The Al Ansari group was established in 1975 in response to the growing needs of the infrastructure in the Sultanate of Oman.
Today, Al Ansari operates in four main areas, namely, Building Products, Services & Solutions; Integrated Hospitality & Smart Solutions; Utility Infrastructure Solutions and Energy & Sustainability Solutions.
Al Ansari’s new brand avatar is a revitalized version of the company’s original values and a tribute to the country where it has expanded and flourished. In the new logo, the colour Red takes deeper meaning and represents the red majestic mountain ranges of Oman. Mountains teach us perseverance, positive attitude and hard work.
The color Blue also takes a centerstage and represents both the sky and the sea of Oman and is associated with, imagination, inspiration, and sensitivity – with sky being the limit. Blue also represents faith, trust, loyalty and sincerity. The values Al Ansari live by.
Two simplified shapes are derived from the two A’s in their previous logo. The two “A’s” indicate – an A-grade company, for clients and employees equally.
“Under the leadership of His Majesty Sultan Qaboos bin Said Al Ansari was able to participate in the growth of our beautiful country that I call my first and only home.’’ Mr. Kiran Asher, Founder & Group Managing Director, said.
He added, “Our suppliers are our partners, many of them being there with us for 40 plus years, have played a vital role in the success of our organization. We partner with over 150 phenomenal suppliers who share our values and standards. This includes quality, commitment, innovation and an element of corporate social responsibility.”
Al Ansari is headed by young & dynamic leaders and operates successfully in Oman, and have expanded into various countries – UAE, Qatar, KSA, India, Sri Lanka and have executed projects in several more countries with their headquarters in Muscat, Oman, with a vision to be an inspiration for fostering human values and enhancing business performance.
“As we look back in Gratitude for the opportunities provided by His Majesty Sultan Qaboos we look forward with optimism for the future plans in place for the growth of Oman by His Majesty Sultan Haitham bin Tarik.” Said Executive Director, Ms. Jesal Asher Rajda. Giving back to the society remains an important pillar for Al Ansari which they do via providing an education and experience platform for omanis, promoting sustainable practices and supporting SMEs.
Mr. Kiran Asher also reiterated, “Without customers we would have no Al Ansari. That’s why we have a strong commitment to managing customer values. Al Ansari has identified a set of core customer values that guide our interactions with customers – these include – Exceeding client expectations, being transparent and honest, building trust, providing innovative solutions and never walking away from our promise of delivering quality.”
True to our adage, as Mr. Kiran Asher very proudly says, “You Can Rely On Us” and that shows our commitment and our promise of reliability.
