enters the burgeoning e-commerce market in Oman

omarto oman, the homegrown online shopping website, has been launched to tap the burgeoning e-commerce market in Oman. The latest e-commerce player is promoted by United Media Services (UMS) LLC, part of Muscat Overseas Group – one of the leading and diversified business groups in the Sultanate of Oman. has tied-up with leading companies as well as small and medium enterprises to bring one of the widest range of products on the online platform. Many popular brands and quality products from categories including mobile phones & accessories, electronics, gaming accessories, home & kitchen appliances, apparels & fashion accessories, health, beauty, gift items, books and magazines, etc. are available at attractive prices to the buyers.

Online shoppers could select and order the products from the comfort of their home or on the go with the assurance of getting the original product with on time delivery. They could make the payment online using Bank Muscat’s payment gateway secured by OmanNet.

Talking about, Atulya Sharma, CEO of UMS Group said, “Oman has a very high rate of smartphone penetration, net usage and e-payment transactions. As a result, we are seeing a huge surge in the e-commerce space especially in product categories like airline ticketing, hotel reservations and food orders. But online customers don’t have adequate options to buy quality and trusted brands in many other products categories. With our deep insights into local customers, partnerships with a strong & trusted sellers’ base and a robust & secured online platform, aims to plug in this market gap by making available a wide array of choices across product categories to the buyers. We strive to bring the world-class online shopping experience on an Omani digital marketplace.”

The global e-commerce market is estimated to reach US$ 2 trillion by 2020. According to a Frost & Sullivan report, the e-commerce market in the GCC countries is expected to be US$ 41.5 billion this year with share of Oman pegged at around US$ 4.98 billion.

“We strongly believe that the customers are moving away from the ‘touch and feel’ and are ready to experiment more & more with online shopping. The numbers mentioned in the report substantiates our own market findings. offers unique international brands as well as the home-grown niche products at competitive prices and special offers from time to time. helps the online buyers in understanding the products through comprehensive product descriptions constantly updated as well as enabling them to compare the features of similar category of products. Our goal is to systematically work through our key customer interactions to develop a user experience that is mobile, fast, easy and simple,” informed Rajeev Sinha, Executive Vice President, UMS Group.

Adding further, he said, “We have taken special care to partner with trusted and genuine sellers only to showcase the quality products and avoid listing of the counterfeit products. The customers could return the product if received with any defect or damage. We will continue to expand our offerings by partnering with more sellers especially Oman based entrepreneurs manufacturing or trading sought after or unique products. This will help us to support In Country Value (ICV) generation as well as make the preferred online shopping destination.”

To report this post you need to login first.