Muscat: With a wide range of products that are of the highest quality, fresh, and local, A’Safwah the largest vertically integrated dairy company in Oman, has become the preferred brand amongst consumers not only in the Sultanate but overseas. In an endeavour to continuously expand its product line, A’Safwah recently launched the new Ayran laban drinks in mint and garlic flavours.
As a brand that goes the extra mile to understand the evolving market and the dynamic needs and demands of its consumers, A’Safwah launched these refreshing drinks to provide additional beverage options. The introduction of the two new flavours is also in line with the company’s growth strategy. By continuously supplementing its existing product line with wholesome, tasty, and healthy additions, the company strives to boost customer satisfaction and cater to the taste buds of all its consumers.
A’Safwah has always demonstrated a keen focus on promoting a healthy lifestyle in the community and the introduction of two new laban flavours is a testament to the same. A well-known source of nutrition, laban drinks are rich in calcium, proteins, and vitamins. Regular intake of laban has also been proved to boost immunity and digestion. By introducing flavourful beverages, A’Safwah has always been at the forefront of encouraging individuals to opt for healthier alternatives instead of carbonated drinks.
The zesty, tangy, and delicious new laban drinks have been well-received by the local market. The two new flavours were introduced after carefully studying the preferences of consumers, and mint and garlic were the most popular and loved flavours in the local market. A versatile drink that goes alongside any snack, laban provides the needed refreshment, especially during the hot summer months.
A’Safwah’s Ayran laban drinks come in 1 l bottles for the whole family to enjoy and 200 ml bottles and 200 ml cups that are easy to carry for those on the go. Its convenient packaging ensures it suits the varying needs of its diverse consumer base.
Dedicated to providing farm-fresh dairy products while adhering to the highest quality standards throughout all its operations, A’Safwah takes great pride in its world-class dairy farms, advanced infrastructure, and excellent distribution systems. With decades of knowledge, expertise, and experience in the dairy farming industry it will continue to expand its product portfolio while ensuring that its commitment to quality is uncompromised.
