What’s going to be the next big disruption?
Matthew Horobin, Director – Brand Engagement, Dubai Airports talks to Business Live Middle East about what he thinks will be the next big disruption.
With the advent of virtual assistants like Alexa / Echo as well as Google and Apple’s voice-enabled Internet of Things (IoT) devices, more marketers are realizing why they need to consider how they might leverage this technology in their marketing and advertising efforts.
“What I am most excited about, is the next big disruption being routed in voice,” he says. “For me voice has got all sorts of power – from tactical suggestions like, ‘Alexa, play me a song!’ through to more commercial implications like, ‘Buy me a new car.’ … Frictionless and convenient, voice applications I believe, will be very powerful – and actually very secure as well.”
[…] from there he has participated in important projects, such as the 2nd generation of SmartGates for Dubai airports as well as the Digital transformation for Etisalat, which let Etisalat be the most valuable brand […]