Business News | Giti organized an international meet for its team members and partners in the Philippines between the 14 and 16 of November, 2019.
Attendees hailing from four different continents were present, namely – Asia, Latin America, Middle East and Africa. The meet was held in Clark, Philippines and proved to be an unforgettable weekend of learning, sharing, driving and a time of bonding. The planned activities provided guests with an immersive Giti brand experience, with the theme being ‘Enjoy Driving’.
The main activities of the long weekend were featured on November 15th. In the morning, international distributors from various regions gathered for a fully-branded ‘Giti On Track Family Gathering’ that included presentations to provide a clear vision and strategy regarding the Giti product and brand direction.
New announcements as well as brand and product videos were introduced as part of the event, which showcased Giti’s direction of Product, Service, and Information. Following the morning’s function, partners were able to go to the track for a Ride & Drive event to feel the control, smoothness, and braking of GitiSport S1 for themselves. This hands-on action allowed guests to experience why the GitiSport S1 has tested well above other top global brands in its attributes.
In the evening, international partners and team members as well as representatives from EINT Automotive joined local dealers for the Giti passenger car tire launch followed by a full course dinner and entertainment ceremony. Following a presentation by Giti Tire International Sales and Marketing Executive Director, Chris Bloor, a video featuring the highlights of the day was screened for everyone.
On the whole, the immersive brand experience was received well by guests, some of whom travelled across the world to attend. “This hugely successful event was a great opportunity to share best practice, business growth levers and the future strategic direction for our product and brand management. These important topics were complimented by a great deal of fun, camaraderie and networking energizing our partners and team for 2020 and beyond”, noted Bloor.
Giti Tire is represented in the Sultanate of Oman by Eint Automotive LLC a division of the highly successful Towell Group.
