Over 70% of online purchases made by Saudis in 2019 were through smartphones.
Online shopping is the new trend that consumers are adopting. Saudi Arabia comprises world’s youngest population. Around 70% population of KSA are under the age of 35. With a largely tech-savvy consumer base, it is one of the many reasons for their significantly high online consumer activity.
Mobilization is a very popular movement amongst the consumer base in Saudi Arabia. Over 70% of the population have made online purchases through the use of smartphones.
Infact, mCommerce purchases are at an all time high with over 50% of purchases across all sectors being made through mobiles. Research And Markets reported that B2C eCommerce sales in Saudi Arabia have been expected to double between 2018 and 2022.
With one of the highest smartphone penetrations in the world, Saudi consumers are looking more towards their phones for product information and purchases.
Its no longer a trend but a habit and a peculiar buying characteristic when it comes to eCommerce. Over 50% of KSA’s market is attributed to purchases made on international platform.
Admitad reports that one of the of the main accelerators for the development of eCommerce is the expansion and standardization of the delivery system in 2018- an implementation that will essentially speed up the delivery of goods via the Internet and make logistics as convenient as possible.
As the driver for smartphone penetration continues to increase, the behaviours of consumers are simultaneously evolving. However, businesses, advertisers and publishers are also consistently preparing for a large online consumer base.
Businesses are establishing online platforms for their consumers to reach them comfortably, advertisers are targeting their consumers on platforms like Facebook- social network that is very popular amongst Saudi internet users. It has become evident that as the populous becomes majorly digital, businesses will also need to get smarter.
